How to do age-lifting makeup - techniques for applying cosmetics

Age is just a number on paper. And at 50, you want to look young and fresh. Not everyone has the financial ability to change their situation through plastic surgery. Is it possible to do something without resorting to surgery? Fortunately, decorative cosmetics can turn back time. It's time to discover lifting makeup. This article will talk in detail about anti-aging makeup.

The essence of lifting makeup

How does age-lifting makeup differ from ordinary makeup? The difference lies in the ability to create a fresher, more youthful appearance. It is known that upon reaching a certain age, the skin loses elasticity and tone, certain areas “sag” that do not have a strong framework of muscles. We are talking about the tips of the eyebrows, cheeks, corners of the eyes and lips. Women suffer from the fact that it becomes impossible to hide “crow’s feet” on the outer corners of the face, wrinkles on the forehead and nasolabial folds. Skin color loses uniformity, pigmentation and other defects appear.

Therefore, the main goal of such makeup is to visually eliminate signs of age in the fair sex. A special play of light and shadow, well-chosen colors for lifting makeup, techniques for applying decorative cosmetics - all this will help you look “younger” by at least ten years .

Lifting makeup is a complex technique, but if necessary, everyone can master these techniques. The main thing is practice and gradual honing of skills. As a result, incredible changes will be visible in the photo.

What does it consist of?

So, let's look at how age-related makeup is performed step by step:

Light correction

Lifting makeup can be considered almost professional, so it is important to know the rules of the game of light and shadow. After 40 years, facial skin becomes uneven: bulges and dips appear. The main task of makeup for aging skin is to make it visually even and smooth.

Lifting makeup has a special application technique. You can get rid of folds in the lips and nose, and hollows under the eyes using a corrector and light-colored powder. But bulges (for example, drooping and swollen upper eyelids and “plumpy”-looking cheeks) need to be darkened using dark shades of eye shadow, foundation or face powder.

Direction of movements

All lines when performing lifting makeup should be directed upward. "Golden" rules:

Blush should not be applied to the lower part of the cheeks.
Do not lower the contour of your eyebrows low when lining them with pencil or shadow.
When applying eyeliner, draw a line from the lower eyelid upward.

Texture of cosmetics

As you age, dryness becomes the main problem for your facial skin, so cosmetic products must moisturize and nourish it. Foundations and correctors should not be too dense in structure. When doing makeup for older women, give preference to more liquid and lighter options. It's time to replace dry crumbly shadows with cream ones. Use nourishing lipsticks with good composition. They will not only moisturize, but also hide wrinkles and dry lips.

You might be interested in reading this article: Evening makeup for brown eyes

Color spectrum

The right colors play an important role in facial rejuvenation using makeup. Perhaps all lifting makeup is based on the use of natural, natural shades. For this reason, you should avoid bright and pungent colors of decorative cosmetics.

Following some recommendations will help you create a competent anti-aging makeup using the right color combinations:

Face tone:

The foundation should be beige in warm tones, and ivory will look good on pale skin.
Using yellow or beige-orange concealers will help disguise dark circles in the eye area.
Give preference to transparent or light beige powder.
Choose blush in pink and peach shades.

Eyes:

Eye shadows should be delicate, natural and soft shades. For example, shades of sand, beige, coral, pinkish, peach.
Pencil or eyeliner should be a smoky blue, smoky gray, or coffee shade.

Lips:

Choose lipstick in the following colors: pink, light beige, nude, peach.

Makeup rules 50+

Age-lifting makeup includes several simple rules that makeup artists recommend following:

intense hydration. Some may think that this is not related to makeup, but moisturizers eliminate dull complexion, the main cause of which is considered to be dry skin;
using products with a radiant effect. This applies to both makeup base and blush, lip products, etc. If you mix the tone with a highlighter or apply the latter separately at certain points, you can remove the “earthy” color. Such products allow you to disguise dark circles under the eyes;
contouring. You can restore a clear facial contour and visually lift your cheekbones by highlighting them with the help of special products. Bronzer is ideal for this purpose;
applying blush. This product makes a woman look fresher, but it is recommended not to choose a matte blush. It is better to replace them with cosmetics with shining particles. Apply blush to the cheeks, blending the shade towards the temples;
refusal to use eyeliner on the lower eyelids. This should not be done so as not to burden the look and not emphasize wrinkles. Makeup artists recommend focusing on the upper eyelids;
using shimmering glosses and clear lip balms. This technique removes dullness in the image, which makes the features of age more noticeable.

The main advice is to ensure that the drawn lines are directed upwards. This helps to achieve a lifting effect. Using a special application technique, you can visually perform a “lifting lift” and raise the sagging oval of the face.

Eye makeup

Eye makeup should emphasize the expressiveness of the look, but at the same time be refreshing and light. It needs to be done according to the following algorithm:

Filling the interlash space

The first step is to fill the interlash space. This can be done using a matte brown pencil. First, draw a clear line, and then shade it into a light haze.

Applying tint

Apply tint from the Giorgio Armani brand – Eye Tint/24 with a flat brush over the entire upper eyelid.

Paint over the crease of the eyelid

Next, you need to paint over the crease of the eyelid using a sculptor, which was used to correct the oval of the face. It needs to be shaded well so that there are no spots or clear boundaries.

Choosing the shade of the shadows

You need to select beige-pink shades of eyeshadow (2-3 pieces), mix them and apply them to the entire moving eyelid using a large flat brush - this will fix the tint and become the basis for further work.

Highlighting the inner corners of the eyes

The next stage of eye makeup is to highlight the inner corners of the eyes using cream shadows from the famous Tom Ford brand – Cream Color For Eyes/Opale. Apply a small amount of product with a barrel brush and then remove excess with your finger.

Duplicate creamy texture

Be sure to duplicate the creamy texture with dry. To do this, you can use a highlighter or some light shadows. In this case, it is appropriate to use fine shimmer. For example, you can use pigments from the Too Faced – Semi-Sweet Chocolate Bar palette.

Mixing shades

Now you need to mix the shades Mousse and Nuga from the same palette and draw on the lower eyelid with them, carefully blending the pigment. The same shades need to darken the outer corner of the upper eyelid.

Draw the mucous membrane of the lower eyelid

Using a light pink Kayal pencil, you need to draw the mucous membrane of the lower eyelid. It is very important not to touch the eyelashes during the process.

Drawing the eyelash edge

Next, you need to draw the eyelash edge with Maybelline – Master Precise liner . The line should be as thin as possible and located as close to the eyelashes as possible.

Eyelash dyeing

The final stage of eye makeup is tinting the eyelashes. In this case, the main thing is to work on the upper eyelashes. Whether to paint the lower ones depends on the desires and personal preferences of each girl.

Makeup artists also recommend gluing bunches of artificial eyelashes to give the look more expressiveness and openness.

How to apply cosmetics at home

Lifting makeup includes several basic products, so you should not buy a huge number of different products. The main nuance is the correct choice of cosmetic texture.

Professionals advise including the following items in your cosmetic bag:

Foundation with a radiant effect. Avoid heavy mattifying powder, which is not needed for anti-aging makeup.
Highlighter in a separate tube. The main condition is liquid texture. It is recommended to add a drop to foundation, which helps make the skin fresh.
Blush with shimmer. The shimmer of this product will be complemented by the right contouring bronzer. Can be replaced with cream blush, they look natural, but also guarantee radiance on the face.
Mascara. It is advised to look for an option with lengthening, which gives the eyelashes a refined curve and makes the look open.
Eyeshadow. Buy basic products; it is better to choose a palette with brown and beige shades.
Curler. After fifty, you cannot do without this tool, since the face begins to sag “down,” and with the help of a curler you can visually remove this defect.
Eyeliner. At a certain age, graphic eye makeup and the use of black liquid eyeliner become unacceptable. The main task is to make the lines soft and avoid dark shades. The best option for eyeliner is a brown pencil.
Balm. Lip products can be chosen at your own discretion. It is recommended to avoid heavy lipstick in favor of a moist, shiny gloss or balm.

Moisturize your skin before applying makeup

View this post on Instagram
Posted by Makeup Artist Brovist/Barnaul (@laguta_mua) November 27, 2019 at 10:44 PST

Apply a moisturizing spray to your face first and only then apply a face cream. This will prepare your skin for basic makeup. In addition, the main problem of aging skin - a gray tint - is often solved by active moisturizing.

Use, for example, an inexpensive aquaspray with hyaluronic acid from the Compliment brand, and apply Diademine day cream on top of it. When applying lifting makeup, do not use products containing silicone - they dry out the skin very much.

How to choose the right shades

To perform lifting makeup, it is important to choose beauty products that will look equally natural both in photos and in life. One of the main parameters is the color palette. It is recommended to forget about bright colors (graphic “cat-like” eyeliner, berry and red lipsticks, overly expressive blush - this is not an option for 50+), which will have to be abandoned and replaced with a neutral natural palette.

Age makeup cannot be done in too dark or light colors. Such shades once again draw unnecessary attention to skin defects . This applies to matte or overly pearlescent products. Satin texture with a slight natural shine is a suitable option.

Makeup artists advise choosing warm shades that do not have a pronounced effect of reflective particles. These colors make the skin younger and give a healthy appearance.

You can highlight the skin using a primer (again, a little radiant), the foundation is chosen exactly to match the natural color of the skin. Foundations that are several shades lighter or darker look bad.

Blush can be bronze, peach or natural pink. You can refresh your face using products without gray and dark brown undertones. When making eyelids, it is recommended to choose calm sand, milky shades, cinnamon, and delicate lilac. Women should avoid pure white when doing lifting eye makeup.

Lipstick is chosen in the same color scheme: nude, soft coral, pink with a beige tint.

Base makeup

Lifting makeup is unthinkable without applying a primer. A makeup base will even out the skin, fill in minor unevenness, and a colored base will also “hide” certain imperfections, such as age spots, acne, circles under the eyes, etc.

Applying the base has its own nuances. As a rule, primers have a silicone base, so you only need to apply a small amount of them to your face. If there is an excess of primer on the face, the foundation will begin to slide off, and all the makeup may “float”.

Squeeze a pea-sized amount of base into your palm and quickly spread it along the massage lines of your face. Do not rub the primer into the skin, but rather “stretch” it with your fingers from the center of the face to its borders. After you have applied the base, you can use foundation.

Before and After Photos

A photo of lifting makeup will help you apply makeup correctly. In the “before” photo you can see wrinkles and dullness, and other defects that appear in maturity. After makeup, the skin will look smooth and more elastic.

You can remember how to apply cosmetics, and also see in reality how the given technique changes your appearance, using a photo.

1 of 3

Useful videos

In this video you will learn everything about the features of lifting makeup and why it is very important to adhere to all the rules in application. It also tells and shows step by step how to properly do age-related makeup at home. Enjoy watching!

The video describes and demonstrates in detail the necessary areas of correction during makeup. Step-by-step instructions and nuances of applying products to aging skin with an overview of the cosmetics used.

A woman is beautiful at any age - that's a fact. However, to give themselves confidence and look younger, many use lifting makeup techniques . Previously, only makeup artists could do such makeup, but now in the era of the Internet and a huge amount of information, any woman can master this simple skill and do the most ideal age-related makeup.

Features of the application technique

How to properly apply cosmetics as an adult? Let us present the main nuances and consider the algorithm of actions that will help you understand what the features of the application technique for the lifting effect are.

First you need to moisturize your face. Then apply foundation (it is recommended to mix it with a small amount of highlighter).
Concealer will help hide dark circles around the eyes.
Bronzer should be applied using an angled brush. Diagonal lines under the cheekbones should be carefully shaded to correct the face.
Then apply blush to the “apples” of the cheeks. They are also shaded by moving the brush towards the temples.
Small highlights of light will be added by a highlighter, which is precisely placed on the upper part of the cheekbones, under the eyebrow, in the area above the upper lip.
The upper eyelids must be lined with a pencil. The lines are shaded for a slight smokey eye (the main thing is not to overdo it). Eyelashes are curled with a curling iron and mascara is applied.
Finally, you need to paint your lips with a light lipstick with a creamy texture or balm.

Keep your eyebrows as natural as possible

View this post on Instagram
Publication from Victoria Makeup Irkutsk (@victoria_stylist_irk) November 27, 2021 at 10:31 PST

There are no clear lines, the purpose of this makeup is to visually raise the eyebrows and thereby open the eyes. First, set your eyebrows with a small amount of gel (for example, from Art Visage), then use a brush to draw them in with a light tint. Cover the top with fixing gel, but remove the excess from the brush - you only need a small amount of product.

What errors might there be?

“Love” for mother-of-pearl products. Makeup artists strongly advise against shiny cosmetics that highlight age-related defects. This is allowed exclusively for the cheekbones.
Foundation with a heavy structure. Applying a dense tone gives an undesirable effect - instead of masking age-related changes, they are emphasized.
Incorrect use of liner or pencil. Excessive amounts spoil the lifting effect, and thick lines look like black circles around the eyes. The same applies to lining the lower eyelids.
Using bright lip products (especially if they are glossy).

The above recommendations from makeup artists and step-by-step instructions will help women after a certain age look beautiful, fresh and full of energy. It is not necessary to consult a plastic surgeon or resort to expensive procedures to make your face look healthy and attractive.

Basic Rules

Many women understand that maturity is just around the corner, and therefore begin to look for various ways to hide age-related imperfections and look impressive. By adhering to the following rules, any woman will blossom in her eyes and feel young again.

It is important to even out the complexion using special creams and primers that are applied under foundation. Choose cosmetics marked “lifting effect”, and also do not forget about moisturizing the skin. Before applying makeup, use a cream with a moisturizing and nourishing effect , apply a special lifting product under the eyes and on areas with wrinkles, and let the products absorb. Only after this can you apply a primer to smooth the surface of the skin and then a foundation.

Don't forget about daily care and use all kinds of lifting creams and serums, paying special attention to the area around the eyes, neck, forehead and hands. These parts of the body, as a rule, reveal a woman’s age, and therefore caring for them should appear in the life of any young girl already at the age of 20-22 years.

Choose your foundation carefully. This is an important point, because on the skin of an adult woman, a foundation that does not match her color will be very noticeable. Do not buy heavy and dense foundations. The foundation should be light, but at the same time correct the color and tone of the face well. Give preference to light foundations, BB and CC creams.

Highlight all problem areas with concealer - under the eyes and in the T-zone. It is important to highlight these parts at any age, but for this makeup they play a special role. It is thanks to highlighting that your eyes become more expressive, fresh and bright, and a play of light appears on your skin, which also hints that your skin is radiant and glowing with youth.

Speaking of shine. Highlighters are the perfect way to add freshness to your skin. The wet effect is now a real trend that absolutely everyone can follow. In Korean makeup, absolutely all girls and women use this technique, which is why Korean women always look so young, and it is difficult to guess their true age. However, highlighter is a very tricky product and must be chosen very carefully.

Note! You should not buy such a product with a coarse grind and in dry textures, and also, do not buy a highlighter with a color that does not suit your skin tone. It’s better to choose those options that look on the skin not like liquid glitter, but like something wet, with a slight drop of oil and shine - there are plenty of such options both in the mass market and in the luxury segment.

No sharp clear lines, smokey eyes and, in general, a minimal amount of black and brown in your makeup. To look younger, opt for light shades of eyeshadow and highlight your eyes with a black pencil, but blend it very well. The lines should be smooth and neat, so structural and bold arrows should be avoided. A small thin arrow will look much better.

Try not to wear provocative colors, even if they are as muted as possible. No purple, green or blue shadows or eyeliners! Oriental makeup has long gone out of fashion, as it only makes women look older and looks as tasteless as possible. Give preference to noble, classic colors - beige, soft pink, nude, light brown, etc.

Eyebrows should look as natural as possible. However, a trend that has long won the hearts of many - thick, sloppy eyebrows - is in no way suitable for age-related makeup. There is no need to specifically comb your eyebrows up, make them careless and lush. But it’s also not worth smoothing them out, drawing a clear line. Choose something in between - a natural shape, combed in a neat, slightly messy way. No black pencils or rich shades!

Mascara on the eyes should be minimal. In general, mascara with clumps does not look good on anyone, but in adulthood it looks even weirder . It will be enough just to slightly tint the top row of eyelashes to give expressiveness to the eyes. And the bottom row needs to be painted minimally, and there is no need to paint the entire row. Highlight the outer corners of the eyes with two movements of the brush, and just lightly touch the middle of the bottom row, adding color.

Dry textures - only in extreme cases. Choose only loose powder, and let the blush and contour remain creamy. Firstly, they fit better and don’t get caught in the folds on the face, and secondly, it’s difficult to overdo them. The shades should also suit your complexion as closely as possible. Avoid choosing bright and intense shades of blush and bronzer.

Don't choose matte lipsticks and forget about glosses with large sparkles . Such Hollywood makeup is only suitable for girls under 25 years old. Regular cream lipstick will fit perfectly on the lips. Remember - matte lipsticks age very well, so they are often chosen by young girls. And gloss with large sparkles will look too “childish” on an adult face, which will look even more ridiculous than matte lipstick.

Important! Remember that you cannot wear bright eye and lip makeup at the same time. In general, it is better to choose a lipstick that matches your natural lip shade. You can also choose a lip pencil with a light nude gloss, but the pencil should be well shaded. Remember - no clear lines!

Basic cosmetic bag: what, where and why?

It is worth choosing cosmetics for makeup based on the main stages of application and the characteristics of the skin. Before starting work, it doesn’t hurt to apply a serum with a lifting effect and wait until it is absorbed. Followed by moisturizer, under-eye gel and lip balm. If you want to fill in wrinkles and make them less noticeable, get a silicone base (but remember that this product is not for every day).

When choosing a tone, pay attention to light formulas that provide thin, weightless coverage. No powder! When choosing a shade, stick to warm, beige tones or ivory for “snow white.” The corrector allows you to carefully work out the eye area, hiding dark circles. If you don't want to buy product for just one area, look for a quality concealer. To camouflage dark areas, it should have a reflective effect and be slightly yellowish, beige-orange. The next step is applying blush. To ensure they apply softly and beautifully, choose a product in fluid format or a beauty product with a liquid consistency. Preferably pigments with light shimmer. The eyebrow shaping product can be anything, so you should focus on your preferences. The shade is more important. For women with cool-toned hair, it should be ash-beige or gray-brown, and for those with warm-toned hair, it should be brown, but without red.

When starting to design your eyes, you should stock up on a basic palette with beige and brown shades. Want to experiment? Then add refills with gray-blue and ash-violet pigments for eyeliner to the collection. Mascara should lengthen the eyelashes, revealing the look. If your beauty product is not doing the job, a curler will help.

The final touch is lipstick. You can do without it if you are used to using a transparent balm. If you want something brighter, no fiery red shades. A good choice is discreet berry, beige-pink, apricot pigments. And yes, lips should not be matte. If there is a need to outline a contour, you should have several pencils in your arsenal that match the color of the lipsticks that are most often used. We fix it all with loose mineral powder - ready!

Remember that a woman is beautiful at any age, and makeup is a way not only to hide imperfections, but also to highlight her beauty. Take a closer look in the mirror and remember what pleasant events in life contributed to the appearance of a thick network of wrinkles around the eyes (after all, they are also formed from active facial expressions). Touch your face, feel the softness and silkiness of the skin - it is perfect in its own way. Look at the eyes - they have the same sparkle as ten or twenty years ago. So why be sad here!

Don’t rush to go to the website to find the right beauty products; first, share useful information with your friends on social networks.