Sergei Zverev: biography of the main stylist of Russian show business

Sergei Zverev before his appearance transformation

It's hard to imagine that the dyed blond man in high heels didn't always shock the public with his appearance. Once upon a time he was a quiet and modest Siberian guy. Zverev's house was located near a forest, and the family often went there to pick berries. Therefore, childhood evokes warm memories of clean air, forests and berries for the actor and singer.

The future star was born on July 19 back in 1963. His place of birth was the city of Kultuk in the Irkutsk region. His family lived there until the death of his father, and later little Seryozha with his mother and brother moved to live in Ust-Kamenogorsk, a small town that now belongs to the territory of Kazakhstan.

After graduating from school, Zverev decided to go to a local school. There I learned the basics of hairdressing. Looking at the glamorous appearance of the stylist and singer, it is strange to imagine that he was liable for military service and served his required years in the army. But this fact took place in the star’s biography. This is confirmed by the army photographs that he made public.

At the school, Sergei mastered three professions at once - clothing designer, makeup artist and hairdresser. He never once regretted his chosen profession and the fact that he did not have a higher education.

The stylist is especially good at modeling women's and men's haircuts. This is evidenced by numerous awards at international hairdressing competitions, which the star keeps at home. The period of his formation coincided with the years of perestroika, which is doubly flattering for Zverev. He was able to survive during difficult years for the state and become popular.

An interesting point is that the man gained fame not even due to his professional skills, but primarily because of his bright and shocking line of behavior. He is not afraid to laugh at himself and turn his shortcomings into clear advantages.


In the nineties, the future shocking star began working in his specialty. His goal was to open his own beauty salon. Later, he discovered his real talent in the field of makeup, which was confirmed by the show business stars with whom Sergei worked. For example, Boris Moiseev, Valery Leontyev, Laima Vaikule and Lyudmila Gurchenko.

Hairdresser career

After demobilization, Zverev continued to take part in hairdressing competitions. At one of these competitions, he was noticed by Dolores Kondrashova, coach of the USSR national hairdressing team.

Kondrashova invited the talented hairdresser to the capital, but at first he refused. However, he soon changed his mind. This was due to the fact that in Ust-Kamenogorsk Zverev was simply beaten by unknown persons. Zverev moved to Moscow, where Dolores got him a job in a hairdressing salon.

Wikipedia names Zverev’s first star client as Tatyana Vedeneeva, a film and theater actress named after Vladimir Mayakovsky. At various times he collaborated with such representatives of the Russian stage as Laima Vaikule, Valery Leontiev, Irina Ponarovskaya, Alla Pugacheva, Bogdan Titomir and others.

In 1995, Zverev was involved in an accident, after which he had to undergo plastic surgery. The stylist's face has completely changed, but he has become more popular. This allowed him to increase prices for his services.

After more than 10 years, the hairdresser insured his hands for $1 million. Now Zverev, who resorted to plastic surgery several more times, manages the Moscow beauty salon “Celebrity”, located in the Sheremetevsky shopping center, and is the director of the “Sergey Zverev” salon on 1- th Tverskaya-Yamskaya.

Already working with stars, Sergei did not stop taking part in hairdressing competitions. In the mid-90s he became the European vice-champion, the next year he became the continental champion, and in 1998 he became the world champion.

First plastic surgery

Zverev began changing his appearance from his nose. The first plastic surgery was forced rhinoplasty. The man's life changed in an instant. The cause was a terrible car accident, or so the legend goes, which the glamorous stylist himself spreads. His face was disfigured and Sergei had to trust the scalpel of a plastic surgeon.

Sergei does not consider the first operation successful and tries not to talk about it.

Later, the man became so interested in operations that his appearance changed beyond recognition. Now this was not a forced measure, but rather a thoughtful move aimed at making the celebrity’s appearance fashionable and attractive. Sergei Zverev before and after the operation are two different people. It is easy to find a photo of a celebrity on the Internet and evaluate the changes that have occurred in him.

Fans of Zverev's talent believe that the early photographs depict a different person. Detractors say that after the plastic surgery, his face acquired feminine features, and now looks strange and ridiculous.

Despite the evil tongues, the star continues to adjust her appearance. He owes his current wild popularity to the changes that have occurred. Previously, Sergei was a gray and unremarkable hairdresser from the outback, and today he is a fashionable and expensive stylist in Moscow. His face is on the covers of magazines, and the queue for Zverev is lining up for months in advance.

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Personal life

The stylist became famous not only for his skill and outrageous behavior, but also for the number of plastic surgeries. Comparing photos of the artist before and after the operation, it becomes clear that the changes that have occurred to his appearance are striking.

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Sergey Zverev
This process began in 1995. The reason that pushed Zverev under the knife of a plastic surgeon, according to him, was a car accident that happened in his early youth and severely disfigured his face. First, the nose came under the plastic surgeon’s scalpel, then Sergei decided to enlarge his narrow lips using cheiloplasty. The artist’s chin and cheekbones were also corrected.

The celebrity carefully monitors her appearance, so she does not allow herself to appear in public places without makeup. This habit of the showman gave rise to rumors about his homosexuality. Zverev himself does not refute or confirm these speculations, but his personal life speaks for itself.

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Sergei Zverev Jr. and Sasha Project
Sergei was officially married 4 times, but each marriage lasted less than 3 years. In his youth, the stylist had a short relationship with Natalya Vetlitskaya. Then Zverev was in a civil marriage with Oksana Kabunina, better known as Sasha Project. The romance lasted from 2004 to 2005. The stylist quarreled with his common-law wife over the rights to the song “Heaven” (now included in Zverev’s discography).

The romance with the former lead singer of the group “Brilliant” Yulianna Lukasheva was bright, but also short. Zverev left the beauty for her colleague, singer Paola, and after that he began a relationship with Irina Bilyk.

Revision rhinoplasty

The makeup artist underwent several operations to change the shape of the nose until he achieved the desired result. Any experienced plastic surgeon will tell you this after studying photographs of the star in different periods of time.

The star's first experience with plastic surgery brought disappointment. The nose looked strange and unnatural. Therefore, Zverev decided to go under the knife again in order to correct the mistakes of the previous operation. The second rhinoplasty was successful, and Sergei liked the result much more.

Photos from that period indicate that aesthetic doctors corrected it. The wide bridge of the nose became graceful, and the tip narrowed. But over time, the tip of the nose began to bend; this defect was noticeable, which was taken advantage of by representatives of the yellow press, criticizing the star’s appearance. After the second rhinoplasty, the defect disappeared, the nose acquired an upturned tip, which is what the artist was striving for.

Sergey Zverev


I have long wanted to make a post about Sergei. There were posts on Gossipnik about Zverev’s son and his passions. So I decided to put everything together.

***

Sergei Zverev was born on July 19, 1963 in the village of Kultuk, Irkutsk region. His father was a railway mechanic and died under tragic circumstances when Sergei was only 4 years old. After the death of the only breadwinner, the Zverev family was forced to move to Kazakhstan.

By the way, Zverev honestly paid his debt to his homeland - Sergei served in the army in Poland (in the air defense forces), rose to the rank of senior sergeant, and was a deputy platoon commander.

In 1979, Zverev went to study in Moscow. He established himself as a talented student, so a year later he received an offer to go to Paris for an internship. Sergei Zverev's growth in the modeling business begins in 1980. He is training at the Paris Fashion House.

Sergei Zverev became famous thanks to Tatyana Vedeneeva, who was his first client, she invited him to her program. Then the designer worked with such stars as Alla Pugacheva, Laima Vaikule, Boris Moiseev, Valery Leontyev, Lyudmila Gurchenko, Irina Ponarovskaya, Bogdan Titomir.

Zverev was educated in three specialties: clothing designer, decorative cosmetics and hairdressing.

In 1996, Sergei Zverev was awarded the title of vice-champion in hairdressing, and in 1998 he became the world champion in hairdressing.

Sergey Zverev is an honorary professor at the Kyiv State National University of Culture, a five-time world and European champion in hairdressing!

Sergey Zverev is the director of the Sergey Zverev salon and manages the Celebrity beauty salon in Moscow.

Zverev became the first Russian stylist whose hands were insured for one million dollars in 2006.

Sergei Zverev is raising his son Seryozha. Sergei Zverev Jr. was born on August 25, 1997. And, as it turned out, also a daughter!

Personal life

Sergei Zverev was officially married four times. And each marriage lasted no more than 2.5 years. But I did not find information regarding the names and surnames of his wives.

Sergei had a short relationship with Natalya Vetlitskaya in 1995, but it would be a stretch to call them a marriage, even a civil one.

The stylist had a more serious affair with Oksana Kabunina (Sasha Project).

Oksana Kabunina

The romance lasted a year, from 2004 to 2005. The relationship fizzled out, according to rumors, after Zverev allegedly stole the song “Heaven” from Kabunina.

And Irina Bilyk, in order to become Sergei Zverev’s common-law wife, left her husband.

Beautiful wedding photos are just a video shoot for the song “Two Kindred Souls.”

After this affair, mutual sympathy flared up between Zverev and the former lead singer of the group “Brilliant”, now a VJ of the Ru.TV music channel Yulianna Lukasheva (2011).

But Sergei left the singer for her colleague, singer Paola (2011)

Paola

Two years ago, a message appeared on the stylist’s blog that he was going to get married for the fifth time. This time, Sergei’s chosen one was the aspiring singer Elena Galitsyna, whose affair he carefully hid. Elena was seriously preparing to become the wife of Sergei Zverev and even bought herself a luxurious wedding dress in an elite salon on Kutuzovsky Prospekt. Sergei also acquired a stunning outfit, but the wedding, apparently, never happened.

They recorded the song “Do You Believe” together

A short selection from various interviews.

Why did you start singing?

Grayness is a joke :)a. And everyday life. Pay for gas, pay for electricity, pay for your son’s education. My son is already an adult, it’s time to look for a separate apartment for him. We won't live together all our lives. A normal apartment costs from a million dollars. Well, not p*****? You won’t earn that kind of money in hairdressing in your entire life. And I’m saying this, Sergei Zverev, a megastar, but ordinary people can only suck shit! They can’t buy their own medicine, so they are calculating whether to buy fruit this week or not? In general, I had to decide something. And then Alla Pugacheva says to me: “You need to sing. You have a voice - at least not worse than others. This will give you the opportunity to somehow raise your child and family.” And she turned out to be right. Alla won’t give any sh*t advice at all. What is hairdressing? Well, you will get a maximum of two thousand dollars for one job. But at the end of the day, your arms and legs will be taken away. I remember after the competition in Vienna I almost ended up in the hospital. Five hours on your feet, and at the same time working all the time! Then I watched the recording of my performance and put it on slow motion replay: for one stroke of the hair - five blows with scissors! This is :)no one can repeat it! And I received pennies for this - even compared to some ordinary singer. And when I see this singer who, after a performance under plywood, comes into the dressing room and says: “I’m so tired!” - I want to strangle her. Fuck! Why are you tired?!

By the way, how did you even meet Pugacheva?

I worked in the salon of Dolores Kondrashova, the coach of the USSR national hairdressing team. I slept there, ate, washed - I had a recording from morning until late at night. Once I went to the shower. Suddenly someone knocks on the door. It turned out to be Dolores. “Come out urgently, Allah is on the phone for you.” I think, what kind of Alla? I don't have any Alla. I pick up the phone and it’s Pugacheva! She wanted to put Chelobanov in order. As a result, Chelobanov did not come - she arrived alone. I did everything for her. During the process, someone else called me, some unpleasant financial issues were being resolved, and I owed money. Alla heard the conversation, comes up to me and says: “How much do you need? I will give". I was shocked! It's that simple, to a stranger! She was so slim and beautiful. I was madly in love with her, I was really sick. I remember going to the library and wanting to look at her photographs. So you take any material about her, the text is there, but the photos are all torn out! And in my youth, I remember when plastic bags with her image appeared, I immediately bought ten of them. I took care of them and didn’t wear anything in them.

There are artists who need definitions. This one is a star, that one is a superstar, and I, for example, am a megastar. And there are those for whom no definition fits. They are out of status. This is Vysotsky. Marlene Dietrich. Pugacheva with Kobzon. There is no need to even discuss them. You can still talk about me, but not about them. Geniuses, period.

Can any of the current ones come even a little closer to them?

Zemfira, maybe. Unreal character.

Do you think she really lives with Renata Litvinova?

Oh, I beg you! I don’t believe about Zemfira. You are all being played, and this is good theater. I'm just talking to Renata. A star is a profession, you understand? Same job as yours. Sometimes you need to stir up a scandal, sometimes, on the contrary, you need to go into the shadows. If there is a worthy person, I will play a homosexual in a way that Zemfira and Renata never even dreamed of! Because it's interesting to people. I've been married four times, but who gives a fuck? I am a five-time world and European champion in hairdressing, I arrived and not a single journalist met me at the airport. But the first big article that appeared after that about me was on the topic: “Is it true that Sergei Zverev is gay?” Gay, not gay - this is one of the most interesting conversations. So I don’t believe about Zemfira. She's just a talented actress.

***

If I didn’t have the brakes, I would have been doing porn a long time ago. By the way, not so long ago I had a colossal offer - for two million euros! I passed the audition with a bang, but at the last moment I still jumped out. It’s just that at first they told me that I would play an angel with wings in a cameo role, and then it turned out that I was almost the main character who owes everything that moves... well, this... in thousands of episodes.

Anyway, did you initially agree?

Yes. Because this fee would allow me to help orphanages for the rest of my life. It’s impossible to earn that kind of money any other way...

***

In the program that you hosted on MUZ TV, swear words came out of your mouth almost every minute...

— The camera was filming there all day, can you imagine? And they only gave it 20 minutes on air. Well, what can get in there in 20 minutes? They collect the cream of the crop, and this is what comes in. And where I am decent, it does not enter at all. Therefore, I can imagine the impression the audience got: that there was no place to test me. But in fact, I am a very intelligent, well-mannered person.

What can you say about the fact that you are considered one of the leaders of gay parties?

Nothing specific! I will say this: those who think that I am gay, let them think that I am gay. Because this is the majority of the audience that comes to my concerts. Those who think that I am an ordinary person know this, let them continue to think so. I don’t want to make excuses to anyone! Because I think: those of my fans, my friends who are gay, are they not people? I can say that these are the most talented people. And for the most part they are decent and well-mannered people.

Intelligent, but not in the sense that the intelligentsia is, you know, terry. And in the sense that they have all the best that a person could have. Again, I will give an example for comparison. So many people bang their fist on the chest and say: “I’m natural, what are you doing!”

They pull their underpants down to their knees and proudly show off their privates... Maybe he has a long and powerful “Vasya”, I don’t argue... But excuse me, it’s impossible for this straight man to stink. Well, please, at least wash yourself! I don’t want to be that straight. Because a person is not only uneducated - he does not love himself, nor people, nor this world.

We only live once. People cannot understand - there will be no second life. Well, why do they walk around in this terrible underwear? The edge of hair growth goes all the way to the butt. What is this? They suffer and torture people! Well, let them put themselves in order.

You'll be a jerk in your next life, be beautiful in this one! Give people beauty and light. And then we’ll figure out who is who. And not every straight man, by the way, has the qualities of a real man. For the most part, these same straight guys don’t know how to do a damn thing!

What qualities, in your opinion, should a real man have?

Well, first of all, he must have insane willpower. He must be loyal, honest, sincere, decent. It would be good if he did everything he says. It would also be good if he had a good salary, received some money, and supported his family himself. And he did not live on his wife’s means or money. In general, as for a real man, he owes a lot. You can sit and talk for another hour about what he owes.

Do you have these qualities?

And what do you think? I made a name for myself. There were no people I could cling to and climb to Olympus. I owe everything to these qualities. I owe it to my own hands, no one else has such hands. Even if I stay on the street now, burn everything I have, disappear, I can survive. The main thing is that I will still have my hands, and I will do everything even better.

When we performed in Poland, the audience was so delighted with my technique that the next day the entire local press wrote that Sergei Zverev’s show could only be compared with David Copperfield’s show. But behind all this external beauty there is always hellish work hidden.

And also a talent from God. The person must be marked up there. I can say to myself: “I am a person to whom God has given everything.” If I had to fill out a form, I would do everything about it. There are only a few stylists and fashion designers like me; there cannot be a whole generation like me.

And yet, I am constantly learning and working on new projects. There is no limit to perfection! My zodiac sign is Cancer, but looking at my work, you can’t tell. In reality, I'm just doing my best to constantly move forward, and not, like my sign, move backwards.

And how often do you fall in love with your clients?

Sometimes sympathy arises... Well, actually, as a surgeon, I don’t choose my patients. Some people sometimes wait six months to get their makeup or hair done by me! And whether I like it or not, I have to be professional about my work.

What I don’t like is those stars who are not ready to accept the images that I offer them. I have had cases when some stars rejected my proposals, but came to this conclusion after 5-6 years.

Has it ever happened that you worked with a person for a long time, and then he came out to the broad masses and said: “My taste is innate, I made my image myself”?

Oh, all the time! It happens that I comb a person’s hair, dress and put on shoes, in particular with my own money, and then she says: “Oh, I’m so all natural. I’m all by myself” and publishes my photos, wearing my hats and accessories and even shoes from my collection. We have such a tendency on the stage. And this is not very pleasant - everyone should mind their own business.

Do you, as a stylist, believe in the “light” and “heavy” hand of the hairdresser?

Quite! One day I noticed that I had not had my hair cut for a long time. And I remembered that a friend and colleague cut my hair a long time ago. And my hair didn’t grow for about a year. Until I took it myself and slightly trimmed the ends of the hair with my hand.

Can you give a person back his hair if he is completely bald?

People come to me with problem hair in hopeless situations, and I help them. For a tidy sum, of course. Not right away. This is a long period. It won't be easy, but I will restore my hair.

Maybe you can give me some advice on how not to lose the last of my hair?

Firstly, you need to stop drinking and smoking, and secondly, it all depends on lifestyle and nutrition. The amount of hair on your head also depends on who you live with, who is next to you, every day in your apartment.

Maybe this person takes so much energy that soon not only his hair, but also his penis will fall off. Take care of your nervous system, your mood, vitamins. It's not a matter of age. The main thing is not to resign yourself to catastrophic hair loss, but to “ring the bells.” After all, there is only one life.

- You said “it’s not a matter of age”... Why don’t you ever say how old you are?

- I don’t have an age.

- I won't ask. Just curious, why are you hiding this?

— I have a lot of young fans. And there are also older ones... I don’t want to disappoint any of them. In show business there is no age or nationality.

***

I get robbed all the time. When you arrive in the dressing room for filming, something will definitely be stolen. Half of my makeup bag is missing! Either a tie, or a bow tie, or a scarf. At the same time, they say that they did not steal it, but took it as a souvenir. As if this changes something...

Insta, just a little.

By the way, everything is very polite and cultured, not a single bad word about anyone.

In the orphanage in Ivanovo, which Sergei has been helping for many years.

“I came to visit the Meshchansky territorial social service center. Getting the kids ready for school. #zverev #children #sergeyzverev #September 1st #school soon"

“We had a very tasty dinner with my dear friend Lenochka Galitsyna.”

“I’m tidying up my beloved red-haired friend. #starshocked #zverev #zverevsergey #Tomorrow #newsong"

“What cake? No, we didn't eat... #cake #child #dog #baby #dog #cake"

I went to google who it is... This is what I read: it turns out that Zverev has a daughter!!!! , whom his longtime girlfriend from Kyiv gave birth to. As it turned out, the baby was born in the summer of 2011. Sergei kept the name of the mother of his second child, as well as his birth, in the strictest confidence. Zverev featured his little daughter in his video. The video was filmed in Kyiv under the direction of director Elena Vinyarskaya.

Zverev was accused of a kind of plagiarism, they say, Kirkorov keeps everyone in suspense by giving out information about Alla Victoria in small portions - and Zverev decided to follow in his footsteps. But the singer and stylist denies these accusations. “You take a close look at the video. Summer in the background! Summer 2011! If I wanted to promote myself, I would have posted the video earlier, not now (2012)! We don’t need all this fuss!” But the king of glamor does not deny the fact that in the video he is with his daughter. “Yes, in the video is my illegitimate daughter from Ukraine. The child’s mother is a good friend of mine who decided to have a child for herself. We in no way wanted to gain publicity through this story, we just wanted to do everything quietly!”

In turn, the “yellow” journalists have a different version of the birth of the child. Like, in fact, this girl is not the daughter, but the granddaughter of the singer. His son is already an adult, which means he could very well make the eminent dad a grandfather.

I recently did a post about celebrity charity. Sergei Zverev is one of the few who does not talk about charity, but has been involved in it for many years. He often visits orphanages, and his visits are remembered by children for a long time. “Children value attention. We must give such children happiness and love. Because some frivolous parents will give birth and abandon them, but it’s not the children’s fault that they are not wanted,” says Sergei. It is a pity that the focus of journalists is not on these simple but important steps of the star in the field of social activities. The press mainly discusses shocking news about Sergei.

***

Sergei's son, Sergei Jr., judging by the photos from the contact, is not a star boy at all, which is very pleasing!

In 2009, Stas Sadalsky made a sensational statement in his LiveJournal. He said that the son of Sergei Zverev is actually adopted. According to Sadalsky, the stylist adopted him when the boy was 3 years old.

“This was no ordinary adoption,” Fr.

“When I entered the room of children who could not walk at all, I almost died of fear,” he quotes the words of Sergei Zverev about the day when he became a visitor to an orphanage in Irkutsk. – The wooden cribs were chewed up! I thought: “Rats!” And these are children... I was shocked! They were hardly fed there. They stole food and took it to their home. I grabbed this boy and ran out!” The stylist adopted the child, gave him a new name, Sergei Zverev Jr., and began to raise him like his own son.

Comments from our Gossip Girls for 2009 (about Seryozha’s adoption):

***

Behind the shocking image of the star hides a very kind heart...

Respect to you, Sergey!

Face shape correction

The changes that the hero’s appearance underwent before and after surgery are noticeable to the naked eye. In addition to rhinoplasty, the shape of the chin has undergone changes, and an implant has been inserted into the jaw.

In his pursuit of the ideal, Sergei also used the procedure for correcting his face shape. The popular hairdresser's chin was slanted, and although those around him did not notice this flaw, Sergei decided to make it proportional.

Now the chin protrudes forward, and the shape itself has changed due to the implantation under the skin. Although the celebrity stubbornly denies this fact, talking only about rhinoplasty and changes in the shape of the lips.

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Cheek contour contouring

Zverev decided not to stop and go even further. In addition to the chin, he also corrected the cheekbones. He wanted to remove the big cheeks and make them pointed. After such dramatic changes, his face bore little resemblance to early photographs.

In the photo before the operation, Sergei Zverev’s cheekbones are flat and located slightly lower, and after they become high and narrow. Plastic surgeons say that this effect is achieved with the help of special implants.

The hero himself claims that his face became thin with age and due to constant dieting. However, it is impossible to achieve such an ideal contour by losing weight alone.

Is plastic surgery the key to success?

Sergei Zverev before plastic surgery is a modest young man, whose appearance is characteristic of a native of Siberia and, by and large, does not distinguish him from thousands of other men, although women who knew him at that time claim that he was a very charming person.

Today he is an accomplished stylist, artist (Sergei has already starred in several films) and even a singer (he dedicated his first song to Alla Pugacheva).


Photo: Star before and after plastic surgery

He is an integral part of the Russian elite and enters the homes of many famous people of our time. Can we say that he achieved all this thanks to his successfully changed appearance? Probably not, after all.

His talent, ability to work, will (which, as he claims, he inherited from his mother), sociability, and sense of humor helped him to occupy this position. But the new appearance to some extent contributed to popularity in Russian show business, which needed shocking personalities.


Photo: Sergey in his youth before surgery

On the other hand, the biography of Sergei Zverev before the operation seems to describe the life of a slightly different person - a little more down-to-earth and predictable. Perhaps, on that path, great success awaited him as a stylist, but not such fame in show business. He managed to completely reshape his appearance, in accordance with his ideas of beauty. Some people like his new image, others don't. There are those who keep photos of Sergei Zverev before operations (see) and love him like that. But many people fell in love with him for what Sergei Zverev became after plastic surgery.

Video: Sergei Zverev before and after plastic surgery

In any case, one cannot but admire the efficiency of this man, as well as the fact that he does not forget about his roots. He often remembers his departed father and brother and maintains constant contact with his mother. It is quite possible that he is a good father to his adopted son and a good husband. This is a person who talentedly uses the opportunities of the modern world, as well as the talents given to him by the sweat of nature.

Do you know how effective plasma lifting is? Find out and look at the before and after photos in this article about plasma lifting.

All about how to care for your nose after septoplasty at this address.

I wonder how much it costs to correct nasolabial folds? Prices are listed in this article.

What choice would you make?

Well, you have the opportunity to form your own opinion about this person. Look at the photo of Sergei Zverev before the operation, what he looks like today, and draw your own conclusions. Including regarding the possibilities of modern plastic surgery, which are increasing every day.

Beauty injections for wrinkles

90% of pop stars resort to injections. There are objective reasons for this - Botox is more harmless than a facelift. But if you overdo it with injections, your face can acquire unnatural immobility, which is also evident in the case of Sergei.

Botox injections should be done regularly, at least once every six months, or at least once a year. They are especially necessary in the spring, when a person typically squints in the sun after winter. The famous stylist regularly visits the beauty clinic, but prefers not to advertise these visits.

The stylist also resorted to anti-aging braces. At 50 years old, Zverev has no wrinkles. Doctors say that there are also no traces of tissue ptosis, an age-related facial defect. And this only speaks of surgical intervention.

After 50, this result can only be achieved by lifting the middle third of the face. This type of surgery is usually performed using endoscopy. This explains the voluminous hairstyles of the glamorous artist - the seams behind them are less visible.

Lip augmentation

After the first successful operation on his face, Zverev began to think about changing his lips. Sergei decided to change their shape using silicone. However, the effect was not very good, and later there was a noticeable distortion of the corners of the lips. Zverev came to his senses in time and decided not to change his face to the point of outright ugliness. That's why I removed the excess silicone.

Most likely, the defect occurred due to poor quality gel and its excessive quantity. Not only were the lips too pouty, but the gel inside began to form clumps due to the fact that it could not dissolve. Extracting the drug solved this problem.

After pumping out excess gel from the artist’s lips, he was offered “cheiloplasty” - a special procedure to lift his upper lip and give the effect of a Hollywood star smile. Now the man’s lips have become plump and more attractive.

What other changes have occurred in Zverev’s appearance?

In addition to the oval of his face, the shape of his lips and nose, Sergei completely changed his image. His outfits became garishly provocative, his hair turned from black to white. His hair has become longer, and he even tries to change the color of his eyes with the help of lenses, making them lighter.

The man claims that plastic surgery is the real key to success. Having changed his face, he became a relaxed and confident, fashionable character. Previously, he was a modest native of Siberia, albeit talented, but little known. Dramatic external changes led to internal ones.

The image of modern Zverev causes a lot of controversy. An army of fans admires him and catches every glance and every word of the star. There are also crowds of critics. The man achieved what he wanted - he became the center of close attention and the subject of discussion.

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How much do surgeries cost?

Inspired by the success of Sergei Zverev, Russian citizens are ready to spend money on facial plastic surgery. How much do similar procedures cost on average in the capital?

It is worth understanding that pricing policies vary depending on the complexity of the procedure and the clinic. For example, plastic surgery of the wings of the nose can cost from 6 to 200 thousand. Revision rhinoplasty will cost more. Usually this is no less than 200,000 rubles.

Making a chin “like Zverev’s” will cost an average of 50 thousand, depending on the quality of the material . Contour plastic surgery of cheekbones – from 15 to 230 thousand. You can enlarge your lips from 13 to 230,000. Botox injections will hit your pocket somewhere in the region of 5,000 rubles.

Sergei Zverev before and after surgery. Photo

Photos of Sergei Zverev before and after plastic surgery seem to depict two different characters. In his youth, the artist definitely looked different - his hair was not dyed white, but black. The nose is straight, not turned up or excessively narrow.

At one time, the stylist realized that he had reached a certain limit of popularity, gained a certain clientele, but was unknown to most of the capital's elite. Zverev himself saw the reason in the shortcomings of his appearance, namely in the face of a typical Siberian resident of Russia - round cheeks and a wide nose.


How Sergei changed. A series of photos of Sergei Zverev before and after surgery

After the operations, Sergei began to use his new glamorous image to the fullest. He exaggerates his appearance, which many call clown-like, and deliberately plays on the image he created, earning millions from it. Zverev deliberately goes on diets to make his cheekbones as sharp as possible; after several rhinoplasties, his nose became narrowed.

By adding strange bows, feminine hairstyles and shoes on a high platform to his transformed face, the stylist managed to conquer the domestic show business and take his place in a series of strange but popular celebrity personalities.

How Sergei Zverev's face has changed with age

In old photographs, of which there are quite a lot on the Internet, the stylist is simply unrecognizable! The only thing that the handsome guy in the photo before plastic surgery and the “star in shock” have in common is enviable hair, and everything else, including lips, nose, eyes, seems to belong to different people.

Before plastic surgery: Sergei Zverev in his youth

Sergei Zverev's first plastic surgery was rhinoplasty. After a car accident, he could not breathe through his nose, and plastic surgery was supposed to solve this problem. However, after the correction, he was still unable to, as they say, breathe deeply. This interfered not only with his musical career, but also with his normal life - due to the lack of oxygen, Sergei felt weak and overwhelmed. He decided to undergo a second operation after meeting an old friend who had undergone 4 (!) rhinoplasties and eventually became the owner of a delightful nose that adorned her face.

Compare photos of stylist Zverev in his youth and now

Repeated rhinoplasty or rhinoseptoplasty (probably Zverev had not only the shape of his nose corrected, but also the nasal septum straightened) was successful, and the stylist got the nose he dreamed of - graceful, with a thin back and pressed nostrils.

When comparing photos of Sergei Zverev in his youth and now, one cannot help but notice how his lips have changed. Naturally quite thin, they not only gained in volume, but also took on a completely different shape. The stylist does not deny that he constantly “pumps up” his lips with filler based on hyaluronic acid, but does not report cheiloplasty, which most likely happened. Only surgical correction can explain the characteristic upturning in the middle part of the upper lip, by the way, the same as that of Masha Malinovskaya and Ksenia Sobchak. It looks like celebrities have had labiaplasty done by the same surgeon.

Sergei Zverev Sr. before and after plastic surgery

Did Sergei Zverev undergo eyelid surgery? Most likely, he did, in any case, he has no bags under his eyes, no “crow’s feet” in the corners of his eyes, no drooping upper eyelid. After 50 years, cosmetic procedures are powerless against these unpleasant age-related changes; only blepharoplasty can get rid of them.

Sergei Zverev is also suspected of mentoplasty (according to rumors, he installed an implant in his chin) and cheekbone contouring. The stylist does not confirm these corrections, as well as a circular facelift, which, in his opinion, he does not yet need.

This is what the “star in shock” looks like now

Personal life of a star

Do his external changes affect his personal life? Zverev himself was married four times, the longest marriage lasting three years. In the mid-90s, he met with Natalya Vetlitskaya and Oksana Kabunina.

He had an affair, and even a civil marriage, with the Ukrainian singer Irina Bilyk, with whom he later recorded a joint video. The singer even left her legal husband for Zverev. He also met with two soloists from the Blestyashchiye group.

With so many women, even the most evil tongues could shut their mouths - despite the shocking behavior and feminine appearance, the star’s orientation is normal.

The man single-handedly raised his son, whom he adopted from an orphanage. Although the star stubbornly denies this, claiming that the boy’s mother had nothing to do with show business. According to him, she died in a car accident, after which he was forced to recognize and shelter his son.

Now Sergei has crossed the fifty-year mark, but women still do not cease to like him. Since he does not advertise his relationship, nothing is known about his current girlfriend. The artist loves social networks and often looks at his Instagram page: @zverevserg. His subscribers now number more than 60,000 people.

Is Zverev gay?

Painted eyes, silicone lips, a ton of makeup and voluminous hair. Sergei’s image is more reminiscent of a woman’s, which gave rise to rumors: “Zverev is gay!” Although there is no intrigue: the artist has repeatedly given comments in which he explained his position. The artist believes that gays are good people, but he is not one of them.

The stylist even has a son, although who the mother is is still unknown. The younger one was allegedly born in 1993. Everything would be fine, but new rumors appeared: “Sergei adopted a child.” Stas Sadalsky stated this. The child, according to him, was taken from an Irkutsk orphanage back in 1990, when he was three years old. But the stylist then denied the rumor: the child’s mother allegedly died in an accident.


Sergei Zverev in court, 2019. TASS / Geodakyan Artem

What Sergei Zverev says about his plastic surgery

The popular makeup artist is happy with the way his face looks now. This is exactly the effect that the man has been stubbornly pursuing for twenty long years. When asked whether he will continue to undergo plastic surgery, the star prefers to laugh it off, but admits that there is never too much beauty, which means everything is possible.

Sergei, according to him, adores his own lips, their curve and fullness. The outrageous artist is also incredibly pleased with his cheekbones, but claims that they were not created surgically. Will the star have plastic surgery in the future? Sergei does not answer definitely, but the likelihood of this is quite high.

Show business career

By that time, the absolute champion of Europe (1997) and the world champion (1998) in hairdressing, Zverev had become a real find for domestic stars - all the richest and most famous were lining up to see him, wanting to fall into the hands of a true professional. Among Sergei's clients were actresses Tatyana Vedeneeva and Lyudmila Gurchenko, musicians Bogdan Titomir, Laima Vaikule, Valery Leontyev and many others.

The big breakthrough in Zverev's career was his collaboration with Alla Pugacheva. It was she who suggested that Sergei try himself as a singer. Zverev, who grew up in a musical family (his father and grandfather sang well and played the button accordion and accordion), bravely accepted this challenge. The man dedicated his debut composition “Alla,” which became a real hit, to his muse. In 2006, Zverev released a mini-album “For You” with three compositions, including the above.

Sergey Zverev - “For You”

On the wave of fame, Sergei starred in Timofey Fedorov’s comedy “Paparatsa” with Leonid Yakubovich, Zhanna Epple and the Estonian journalist Elektra and took part in the reality show “Full Fashion” on the Muz-TV channel, in which he showed the simple everyday life of Moscow bohemia, and also actively was raising his son.

A definite indicator of Zverev’s popularity in those years was the launch of the “Stylist Sergei Zverev” doll series. Sergei was adored and hated, but they always followed his life and work with great curiosity. Basking in the rays of glory, the “king of glamor” recorded the second album “Star in Shock...!!!”, which included 22 songs, as well as a number of remixes and joint compositions with the group “Shpilki”, Kristina Sveshnikova and the children’s group “Fidgets”.

Sergey Zverev feat. Heels - “More glamor”

Zverev also appeared as himself in the youth series “Club”, the comedy by Evgeniy Bedarev “Waiting for a Miracle” (2007), the series “Love is not show business” (MUZ-TV, 2007-2008) about the provincial girl Zhenya, who conquers Moscow ( Svetlana Svetikova) and in the Ukrainian musical film “Like the Cossacks...” (2009).

In the late 2000s, Zverev became the host of the reality show “Star in a Cube” on MTV, in which he communicated with celebrities in “a complete sexual vacuum.” According to the rules of the project, celebrities spent 12 hours in a transparent cube measuring 5x5x5 m, installed in the Yerevan Plaza shopping center. The cube contained all the conditions for a “glamorous” life - a dressing table, a dressing room, mirrors, furniture and, of course, many cameras. At the end of the day, the program participant shared his impressions with Zverev. Sergei was also the host of the “Stars in Fashion” program on RU.TV, weekly giving viewers practical advice on how to look glamorous, stylish and sexy.

Sergei Zverev in the program “My Story”

The accumulated experience in the field of beauty and a stable financial condition allowed Zverev to open the “Celebrity” beauty salon in the Sheremetyevsky shopping center in the fall of 2008. Soon the stylist opened the Sergey Zverev salon on 1st Tverskaya-Yamskaya Street in the very heart of Moscow.

In 2010-2013, Sergei appeared in the musical films “New Year's Matchmakers”, “The New Adventures of Aladdin” and “Little Red Riding Hood”, played a celebrity in the comedy by Kirill Kuzin “The Best Film 3-DE” with Garik Kharlamov, Peter Vince and Ekaterina Kuznetsova, and also appeared in the comedy series “SashaTanya” on TNT. The artist also played a stylist in Lyudmila Gurchenko’s musical “The Happiness Bureau” about a “middle-aged” woman whose husband left her for a young passion.

Sergei Zverev in the show “Evening Breakfast”

Today's image of Zverev

Image means a lot to Zverev today. Previously, he was an inconspicuous brunette in fashionable but simple outfits. Now he's an established high-heeled star with a full mane of blond hair. He was also a brunette, but gradually realized that white was his color.

The Diva herself inspired him to make drastic changes, advising him to change something in his hairstyle. Recently, the man began to style his hair more smoothly, dividing it into separate strands, but he is not going to give up bright looks in his clothes, continuing to surprise and shock the audience.

Photos of Seryozha Zverev before and after operations give an idea of ​​how much he wanted changes, because in the end he changed his appearance almost beyond recognition.

Despite the criticism, the fashionable makeup artist is happy with the way he looks and earns good money from his image.

Reasons for visiting a plastic surgeon

Those who have known Sergei Zverev for a long time cite a couple of reasons that prompted him to radically change his appearance:

  • a fight that happened in his youth, after which there was a broken nose and numerous facial injuries,
  • simple dissatisfaction with one’s own reflection in the mirror and the desire to be more like one’s mother, original, sophisticated, aristocratic.

The stylist himself claims that he was in a car accident. And his face was badly damaged, his nose was especially damaged. The injuries were such that Sergei could not only appear in public, but also breathe normally.

He began his acquaintance with the scalpel of a plastic surgeon with rhinoplasty.

But even if the disaster did lead to such serious injuries that surgery was indispensable, there are oddities in this story. After all, Sergei’s appearance was not just restored. She has been changed a lot. Perhaps the main reason for his numerous aesthetic interventions was indeed his dissatisfaction with what nature provided.

In addition, Zverev's career aspirations expanded. He is now not just a hairdresser and stylist, but also an actor and singer. The star must have a bright, memorable appearance. This is exactly what his face became, Sergei cannot be confused with anyone else. Although it looks much more feminine compared to its previous appearance.

To see what Sergei Zverev looks like now and looked like before, watch this video:

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